1. Product Design and Visual Enhancement: Served as the lead on the “Year-End PR Gift Box Design Project,” proposing innovative design concepts for the gift boxes. Oversaw visual upgrades for the "Planet Monthly Report" column on the WeChat official account, quickly creating and updating design prototypes. Achieved an average of over 2,000 views per post.
2. New Media Operations: Directed product photography and promotional image design, attuned to audience preferences on social media. Achieved over 10,000 views per post on Xiaohongshu and co-developed the new “Golden Quote Poster” series, independently handling template design and layout, thereby expanding promotional reach and driving business value.
3. Client Communication: Engaged directly or indirectly with over 50 brand representatives, accurately identifying client needs and aligning them with our product offerings. Produced more than 20,000 words of meeting notes and negotiated project implementation details on behalf of the company to facilitate successful project launches.

Successfully completed nine design projects from proposal to execution, achieving an initial approval rate of over 80%. Independently designed the logo and visual identity system for a startup, maintaining a consistent visual tone across posters and peripheral products to meet business goals, earning high praise for design capability from internal teams.