Cocktail Branding in the Context of Metaverse Artificial Reality

Project Background

In a future where Artificial Reality (AR) is fully integrated, what kind of new business models will emerge if with AR glasses you can see a series of digital derivatives? With this background, I came up with the proposal of the cocktail brand GOOD9. The physical products offered by GOOD9 are cocktail liquid concentrate essence and professional cocktail glasses. The Liquor Concentrate Essence can be mixed with any drink, while the cocktail glass can intelligently generate dynamic virtual digital garnishes based on the different flavours of the liquor. In addition to this, the brand also provides bartending guidance through AR, making at-home bartending easier for entry-level bartenders.

Brand Story
GOOD9 meets the demand for at-home drinking in the post-pandemic era as well as the need for personalisation and user co-creation of cocktails. The brand meticulously creates every detail from liquor to glass, from taste to vision. It aims to bring consumers the most perfect taste and relaxing experience.