SPCA Singapore's Public Awareness Campaign 'Neglect Hides in Plain Sight'

Honoured to have been part of the media agency team behind an award-winning SPCA campaign. I coordinated pro bono placements, negotiated media discounts, and ensured smooth communication between SPCA and our creative team. Grateful to have contributed to impactful results for a meaningful cause!

Link: https://campaignbriefasia.com/2024/10/08/spca-singapore-and-leo-burnett-singapore-unveil-the-dark-side-of-pet-ownership-in-new-public-awareness-campaign-neglect-hides-in-plain-sight/