Crafted and implemented strategic social media marketing campaigns, with a primary focus on TikTok, to achieve diverse marketing objectives. This includes pitching, ideation, and execution of content.

Conducted in-depth analysis of media insights and algorithms across multiple platforms to enhance audience engagement and optimize performance.

Collaborated with a range of brands like Puma, Health Promotion Board, and Accenture to deliver impactful and tailored social media solutions.

Media Kit: https://joychongmin.my.canva.site/

Client: DBS, SPCA

Campaign Management: Set up and executed digital campaigns across diverse advertising platforms including Meta, Google Ads, TikTok Ads Manager, DV360, and Outbrain.

Tracking and Tagging: Created and implemented trackers, pixels, and floodlight tagging via CM360 and Google Tag Manager.

Client and Partner Coordination: Liaised with clients, marketing teams, and creative partners to drive campaign objectives and ensure seamless delivery of campaign assets.

Data Analysis and Reporting: Built dashboards for optimized data analysis and delivered bi-weekly data reports, providing insights and recommendations. Conducted comprehensive campaign reporting including quarterly reviews, bi-weekly reports, and post-campaign analysis.

Performance Optimization: Monitored and optimized campaign performance to achieve KPIs.

Competitor Tracking: Analysed and prepared weekly competitor tracking reports.

Content Creation: Assisted in creating dynamic and visually appealing content for Instagram Reels, showcasing beauty products and trends.

Video Editing: Edited video footage to ensure high-quality, polished final products that align with brand standards and resonate with the target audience.

Creative Collaboration: Worked closely with the Beauty Insider team to conceptualize and execute creative content strategies, enhancing brand visibility and engagement.

Trend Analysis: Stayed updated on the latest beauty trends and social media best practices to ensure content relevance and effectiveness.