Results-oriented business administration student at the National University of Singapore, poised to graduate in 2025. Possessing a diverse skill set developed through internships in marketing, public relations, and business analysis. Demonstrated ability to drive impactful results, including leading a successful upcycling initiative that raised over $2,500 for charity. Proficient in Express.js and content creation, with a strong foundation in market research, competitive strategy, and digital marketing.
Summary
Education
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National University of Singapore Bachelor, Business Adminitration Aug 2022 - PresentSingapore -
ACS International High School, international baccalaureate Jan 2016 - Dec 2022Singapore
Experience
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Business Analyst LiT Strategy
Jan 2025 - Jul 2025 • 7 mosInternship |Singapore- Conducted valuation and sourced investors for a global fruit juice company in Vietnam
- Identified revenue diversification options for a local charity
- Developed a spin-off strategy for a tuition center in Singapore
- Designed the market entry strategy for a local company entering Vietnam
- Assisted in sourcing and evaluating acquisition opportunities
- Conducted valuation and sourced investors for a global fruit juice company in Vietnam - Identified revenue diversification options for a local charity - Developed a spin off strategy for a tuition center in Singapore - Designed the market entry strategy for a local company entering Vietnam - Assisted in sourcing and evaluating acquisition opportunitiesMarket ResearchCompetitive StrategyContent Marketing -
Marketing The Ascott Limited
May 2024 - Jul 2024 • 3 mosInternship |Singapore- Supported marketing campaigns by assisting in the creation of promotional materials, including digital and print assets.
- Conducted market research to identify industry trends and competitive insights.
- Collaborated with the marketing team to execute marketing strategies and analyze campaign performance.
Marketing StrategyEmail MarketingDigital Marketing -
Public Relations Weber Shandwick
Aug 2024 - Sep 2024 • 2 mosInternship |Singapore- Supported the public relations team in developing and executing communication strategies for various clients.
- Assisted with media monitoring, press release distribution, and the creation of media kits.
- Gained valuable experience in a fast-paced agency environment, contributing to client projects and campaigns.
Public SpeakingBusiness DevelopmentSocial Media Management -
Samsung Campus Ambasador Samsung Electronics Singapore
Jan 2025 - Present • 8 mosContract |Singapore- Produced engaging Instagram Stories, Reels, and TikTok videos showcasing Samsung products in daily student life, achieving ~18% average engagement rate across posts.
- Supported 4+ on-campus product launches and workshops, guiding 100+ students through hands-on experiences with Samsung devices.
Content CreationContent Marketing
Work Preference
Role preferences
Actively applying
Expected job title
Marketing Consultant
Languages
- EnglishNative speakerWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker
- ChineseWorking knowledgeWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker
Skills
- Express.jsExpertNoviceBeginnerSkillfullExperiencedExpert
- 3D ModelingBeginnerNoviceBeginnerSkillfullExperiencedExpert
Project Leader
Project Sewing - An Upcycling Initiative
Sep 2020 - May 2021
Singapore
- Passionate about sustainability and community service, I spearheaded an innovative upcycling movement called Project Sewing. With a team of 14 enthusiastic volunteers, we transformed recycled materials into high-quality reusable products. I was responsible for recruiting team members and leading a dynamic marketing campaign to promote our mission.
Our efforts culminated in the creation and sale of eco-friendly products, enabling us to raise a significant $2,541. These proceeds were joyfully donated to Bethany Nursing Homes, directly supporting the well-being of its residents.
This project not only underscored the power of community-driven environmental sustainability but also demonstrated the impact of creative marketing and teamwork in achieving tangible social benefits.
Gallery
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L'Oreal Brandstorm 2nd Runner Up Certification