Samhita Mitta | Gengen

Samhita Mitta


Marketing and Salessupport | Sony Pictures Network
Singapore

Empower brands through data-driven storytelling and strategic innovation

Summary

Hi there! I’m Samhita, a results-driven marketing strategist with a strong foundation in content strategy, digital marketing, and user growth.

With experience at Sony Pictures Networks and Volkswagen Group Singapore, I have successfully enhanced content visibility, optimized engagement strategies, and contributed to revenue growth through data-driven marketing initiatives.

As the founder of Arttsnasa, I built a creative brand from the ground up, leveraging social media analytics and audience insights to expand reach and drive sales growth.

My expertise in paid advertising, content optimization, and social media strategy enables me to craft impactful digital experiences that enhance user engagement and brand performance.

Passionate about the evolving digital landscape, I aim to develop innovative strategies that connect brands with their audiences effectively.

Entrepreneurship
CreativeBranding
Storytelling
Growth

Education

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    Singapore Institute of Management, University of London Bachelor, Bachelor of Science in Management with Digital Innovation Sep 2021 - Jun 2024
    Singapore
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    Republic Polytechnic Diploma, Diploma in Human Resource Management with minor with Psychology May 2018 - May 2021
    Singapore

Experience

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    Marketing and Sales Support Sony Pictures Networks Aug 2024 - Present • 1 yr 8 mos
    Full-time |
    Singapore

    • Generated a 400% increase in monetized content and 5 million views for popular shows through online marketing initiatives, including social media activation, leading to a 100K follower growth within three months of a new show release campaign.

    • Booked out $50,000 fiscal year goal by managing 10 client accounts, optimizing ad placements, and overseeing daily execution to drive revenue growth and enhance client satisfaction.

    Digital Marketing
    Content Monetization
    Social Media Growth
    Advertising Strategy
    Client Relationship Management
    Brand Strategy
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    Marketing Internship Volkswagen Group Singapore Jun 2024 - Aug 2024 • 3 mos
    Internship |
    Singapore

    • Achieved a 20% month-over-month increase in Golf car sales by optimizing newsletter strategies via Mailchimp, enhancing design, and improving distribution—driving a 15% boost in click-through rates.

    • Secured Volkswagen’s first million-view post by creating engaging organic content for a one-month Instagram campaign, highlighting the brand’s enhanced features and boosting visibility.

    Email Marketing
    Mailchimp Optimization
    Social Media Marketing
    Brand Storytelling
    Automotive Marketing
    Campaign Performance Analysis

Languages

  1. English
    Highly proficient
  2. Hindi
    Highly proficient