Service optimization and quality promotion: Through structured VOC feedback mechanism, output 20+ product improvement suggestions and achieve 100% closed loop, promoting new product design and quality improvement. User experience and rating management: During batch quality issues, still responsible for improving Amazon rating by 0.6 percentage points, awarded the department's "Star Defense Award" and "Star of Service Quality". Team empowerment and knowledge management: Led the team's learning system construction, output 40+ training notes and standardized documents, improving team business response capabilities.

Responsible for the global launch of the Speaker Select 2S project, leading the regional launch rhythm, pricing strategy, and channel adaptation plan, ensuring the project lands on schedule and covers 7 major regions, driving over $7M in net profit and an O-Margin of over 30% in 3 years. Targeting core KA channels such as Walmart and Costco, deeply analyzing channel internal competition patterns and user profiles, outputting customized product selection and pricing strategies for channels, clarifying product positioning and competitiveness building directions, and effectively connecting product definition with front-end sales teams, successfully launching Boom/Rave series products into Walmart/Costco channels. Successfully led 6 large KA store entry projects, managing the entire process from 0 to 1, ensuring product certification, bulk supply, display stand design and placement, online Listing optimization, and other key aspects, ensuring 100% on-time project delivery. Covering 3500+ Walmart stores, 100+ Costco stores, and 50+ PriceSmart stores, with an estimated annualized net revenue of $9M. Led the GTM process standardization and knowledge system construction, designed training templates and team building mechanisms, achieving a team annual satisfaction rate of 95%+. Promoted cross-departmental collaboration mechanisms to improve product launch efficiency and market response speed.

Led the market segmentation and entry strategy for 8 countries in the Middle East and Africa, built a multi-dimensional price calculation model covering FSD, FD, and direct sales models, formulated differentiated 4P strategies based on different cooperation models, accurately calculated channel profit margins and market investment, guided pricing, promotion, and channel subsidy strategies, driving a 50% year-on-year increase in FY25 Sell-in revenue and a 21% increase in Sell-through. Collaborated with the sales team to expand 30+ new channels and 300+ stores, achieving core retail network coverage. Responsible for the entire process of new PO-level product Omni E25 from launch planning to regional landing, coordinating product, supply chain, marketing, and sales teams. Achieved Top 2 in regional revenue within half a year of launch, with cumulative Sell-in revenue reaching $3M and a gross profit margin 5% higher than the category average. Established a regional PSI monitoring mechanism, optimizing inventory turnover through dynamic forecasting and demand control, with airfreight ratio and overdue amount metrics outperforming the global average. Led cross-departmental coordination meetings to ensure alignment between supply plans and sales rhythm, improving inventory health and order fulfillment rates. Conducted regular channel store visits to systematically identify issues with displays, staff efficiency, inventory, and promotions, and drove closed-loop rectifications. Established a competitive product dynamic tracking mechanism to regularly output market strategy adjustment recommendations.