Drive KOL influencer marketing analysis in more than 20 countries across P&G Asia, Middle East, Africa (AMA) region.
Benchmark P&G AMA individual influencer KOLs and social media influencer agency commercial models in key focus markets like Japan, Korea, Thailand, Australia, Indonesia and Philippines.
Developed a new KOL agency sourcing playbook and internal influencer KOL rate card to be implemented across all P&G brands within AMA region.
Conducted extensive interviews and collaborated closely with more than 50 internal and external international stakeholders.
Extensive research and analysis on agency capabilities to align with business needs

nil nil