Hey there! I’m Isabelle, a communications graduate diving deeper into the world of Sociology and Marketing at SMU.
With a curious mind and a creative streak, I’m an aspiring media practitioner who’s passionate about crafting content that’s not just trendy, but thoughtful and a little witty too.
I’m always game for creative collaborations, exciting media opportunities, or just a good ol’ chat over a cup of boba.
Key Accounts Contributed: Hillarys Singapore, Hunter Douglas Singapore, MC.2, Tai Sun, ChengDu Bowl
Developed and executed social media content strategies using strong hooks and storytelling to capture audience attention and drive engagement and leads. Planned and optimised content calendars aligned with brand voice, platform trends, and campaign objectives. Analysed social media performance metrics to refine content strategy, improve reach, engagement, and conversion outcomes.
Key Accounts Contributed:
Reckitt (Durex & Strepsils), National Gallery Singapore
Key Job Scope:
- Client Liaison
- Account Management
- Collaboration and effective communication between Creative & Strategic departments
