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Gladys Lee | Gengen

Gladys Lee


Group Human Resource Marketing (Intern) | OCBC
Singapore
Gender female
Nationality Singapore

Lead with love, live with kindness.

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Summary

I am currently pursuing a Bachelor of Arts (Hons) in Chinese at Nanyang Technological University, with a minor in Communication. My academic focus allows me to blend my passion for language and culture with an understanding of effective communication strategies. Beyond my studies, I have extensive experience as a producer, working with various brands on collaborations, pitching ideas, and developing engaging content. My background in design and digital advertising has given me valuable insights into the creative and strategic aspects of branding and marketing in the digital age. I am driven to integrate my skills in content creation, production, and marketing to craft meaningful and impactful campaigns.

Education

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    Nanyang Technological University Singapore Bachelor of Arts in Chinese with Minors in Communication, Chinese Studies Jul 2023 - Present
    Singapore
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    Ngee Ann Polytechnic Diploma of Education, Chinese Media and Communication Jan 2021 - Jan 2024

Experience

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    Group Human Resource Marketing [Employer Branding] OCBC
    May 2025 - Present • 4 mos | Internship
    Singapore

    At OCBC, I support the Employer Branding and Human Resource Marketing team by creating engaging content that showcases the bank’s culture, people, and values. My responsibilities include producing and editing videos, managing social media campaigns, and contributing to strategic branding initiatives that enhance OCBC’s presence as an employer of choice. I work closely with internal stakeholders to craft authentic stories, develop visual assets, and align content with our employer brand identity.

    Brand Management
    Content Marketing
    Digital Marketing
    Email Marketing
    Video Editing
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    Creative Content Producer Overkill
    Jul 2023 - Jul 2024 • 1 yr 1 mo | Full-time
    Singapore

    - Offered a full-time contract role after internship- Produced Episodes for GetBusy (daily vlogs), GetLost (travelogue), Get It Out (podcast), Get 2 Know (street interviews)- Collaborated with Clients such as Klooksg, Scootsg, Orchardgateway and more.

    - Assisted in launching the podcast series "Get It Out," discussing people's views on trendy topics contributing to a total of 555k views on first 5 episodes. Through this experience, I honed my skills in content creation, audience engagement, and media production.

    - I also developed project management abilities, handling everything from itinerary planning to logistics for large-scale productions. Additionally, managing collaborations and KOLs strengthened my client relations and team coordination skills, allowing me to effectively oversee creative projects from concept to execution.

    Content Creation
    Social Media Management
    Content Marketing
    Digital Marketing
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    Creative Content Producer Intern Overkill
    Jul 2023 - Jan 2024 • 7 mos

    - Produced 10 episodes of Getfed, a food recommendation show highlighting the best food spots in Singapore, generating 1.8 million views on Youtube. - Collaborated with F&B brands such as PARKROYAL COLLECTION Pickering, Luna etc.- Managed client relationships and KOL partnerships. - Handled pre-production, filming, and post-production.- Managed and grew GetFed’s TikTok and Instagram, driving audience engagement.

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    Chinese Translator Overkill
    May 2023 - Aug 2023 • 4 mos

    I joined Overkill as a translator, specializing in translating English subtitles into Chinese. This role has provided me with valuable opportunities to enhance my translating skills and contribute to the localization of content. Through this experience, I have further developed my language proficiency and attention to detail. I am excited to continue growing as a translator and contributing to the seamless communication and understanding between different languages and cultures.

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    Customer Service and Social Media Content Creating Friendsgolf
    Aug 2020 - Jun 2021 • 11 mos

    Through my involvement with FriendsGolf, a Korean indoor golf simulator, I expanded my content creation skills by designing publicity posts to enhance their online presence and attract a broader audience. Roles involved:- Create and design social media contents to attract more customers- Serving customers to the golf games These experiences have not only improved my content creation abilities but also enabled me to have a meaningful impact in the digital realm. Overall, my involvement with FriendsGolf equipped me with a diverse skill set that encompasses content creation, social media management, customer service, and design. These experiences have not only enhanced my professional capabilities but also provided me with a comprehensive understanding of the digital landscape and its potential to drive business growth.

Gallery

  1. Seoul Travelogue | Gladys Lee's Resume | Gengen
    Seoul Travelogue See details
    Organic Content -  Luckiest Zodiac of 2024 | Gladys Lee's Resume | Gengen
    Organic Content - Luckiest Zodiac of 2024 See details
  2. Instagram | Gladys Lee's Resume | Gengen
    Instagram See details
    Tiktok | Gladys Lee's Resume | Gengen
    FYP - Poppin' Past Podcast | Gladys Lee's Resume | Gengen
    FYP - Poppin' Past Podcast See details

Languages

  1. Chinese
    Native speaker
  2. English
    Native speaker