I am currently pursuing a Bachelor of Arts (Hons) in Chinese at Nanyang Technological University, with a minor in Communication. My academic focus allows me to blend my passion for language and culture with an understanding of effective communication strategies. Beyond my studies, I have extensive experience as a producer, working with various brands on collaborations, pitching ideas, and developing engaging content. My background in design and digital advertising has given me valuable insights into the creative and strategic aspects of branding and marketing in the digital age. I am driven to integrate my skills in content creation, production, and marketing to craft meaningful and impactful campaigns.
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Summary
Education
Nanyang Technological University Singapore Bachelor of Arts in Chinese with Minors in Communication, Chinese Studies Jul 2023 - PresentSingapore
Ngee Ann Polytechnic Diploma of Education, Chinese Media and Communication Jan 2021 - Jan 2024
Experience
Group Human Resource Marketing [Employer Branding] OCBC May 2025 - Present • 11 mosInternship |Singapore|
At OCBC, I support the Employer Branding and Human Resource Marketing team by creating engaging content that showcases the bank’s culture, people, and values. My responsibilities include producing and editing videos, managing social media campaigns, and contributing to strategic branding initiatives that enhance OCBC’s presence as an employer of choice. I work closely with internal stakeholders to craft authentic stories, develop visual assets, and align content with our employer brand identity.
Brand ManagementContent MarketingDigital MarketingEmail MarketingVideo Editing
Creative Content Producer Overkill Jul 2023 - Jul 2024 • 1 yr 1 moFull-time |Singapore|
- Offered a full-time contract role after internship- Produced Episodes for GetBusy (daily vlogs), GetLost (travelogue), Get It Out (podcast), Get 2 Know (street interviews)- Collaborated with Clients such as Klooksg, Scootsg, Orchardgateway and more.
- Assisted in launching the podcast series "Get It Out," discussing people's views on trendy topics contributing to a total of 555k views on first 5 episodes. Through this experience, I honed my skills in content creation, audience engagement, and media production.
- I also developed project management abilities, handling everything from itinerary planning to logistics for large-scale productions. Additionally, managing collaborations and KOLs strengthened my client relations and team coordination skills, allowing me to effectively oversee creative projects from concept to execution.
Content CreationSocial Media ManagementContent MarketingDigital Marketing
Gallery
Seoul Travelogue See details
Organic Content - Luckiest Zodiac of 2024 See details
Languages
- ChineseNative speakerWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker
- EnglishNative speakerWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker
