I am currently pursuing a Bachelor of Arts (Hons) in Chinese at Nanyang Technological University, with a minor in Communication. My academic focus allows me to blend my passion for language and culture with an understanding of effective communication strategies. Beyond my studies, I have extensive experience as a producer, working with various brands on collaborations, pitching ideas, and developing engaging content. My background in design and digital advertising has given me valuable insights into the creative and strategic aspects of branding and marketing in the digital age. I am driven to integrate my skills in content creation, production, and marketing to craft meaningful and impactful campaigns.
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Summary
Education
- Nanyang Technological University Singapore Bachelor of Arts in Chinese with Minors in Communication, Chinese Studies Jul 2023 - PresentSingapore
- Ngee Ann Polytechnic Diploma of Education, Chinese Media and Communication Jan 2021 - Jan 2024
Experience
- Group Human Resource Marketing [Employer Branding] OCBCMay 2025 - Present • 4 mos | InternshipSingapore
At OCBC, I support the Employer Branding and Human Resource Marketing team by creating engaging content that showcases the bank’s culture, people, and values. My responsibilities include producing and editing videos, managing social media campaigns, and contributing to strategic branding initiatives that enhance OCBC’s presence as an employer of choice. I work closely with internal stakeholders to craft authentic stories, develop visual assets, and align content with our employer brand identity.
Brand ManagementContent MarketingDigital MarketingEmail MarketingVideo Editing - Creative Content Producer OverkillJul 2023 - Jul 2024 • 1 yr 1 mo | Full-timeSingapore
- Offered a full-time contract role after internship- Produced Episodes for GetBusy (daily vlogs), GetLost (travelogue), Get It Out (podcast), Get 2 Know (street interviews)- Collaborated with Clients such as Klooksg, Scootsg, Orchardgateway and more.
- Assisted in launching the podcast series "Get It Out," discussing people's views on trendy topics contributing to a total of 555k views on first 5 episodes. Through this experience, I honed my skills in content creation, audience engagement, and media production.
- I also developed project management abilities, handling everything from itinerary planning to logistics for large-scale productions. Additionally, managing collaborations and KOLs strengthened my client relations and team coordination skills, allowing me to effectively oversee creative projects from concept to execution.
Content CreationSocial Media ManagementContent MarketingDigital Marketing - Creative Content Producer Intern OverkillJul 2023 - Jan 2024 • 7 mos |
- Produced 10 episodes of Getfed, a food recommendation show highlighting the best food spots in Singapore, generating 1.8 million views on Youtube. - Collaborated with F&B brands such as PARKROYAL COLLECTION Pickering, Luna etc.- Managed client relationships and KOL partnerships. - Handled pre-production, filming, and post-production.- Managed and grew GetFed’s TikTok and Instagram, driving audience engagement.
- Chinese Translator OverkillMay 2023 - Aug 2023 • 4 mos |
I joined Overkill as a translator, specializing in translating English subtitles into Chinese. This role has provided me with valuable opportunities to enhance my translating skills and contribute to the localization of content. Through this experience, I have further developed my language proficiency and attention to detail. I am excited to continue growing as a translator and contributing to the seamless communication and understanding between different languages and cultures.
- Customer Service and Social Media Content Creating FriendsgolfAug 2020 - Jun 2021 • 11 mos |
Through my involvement with FriendsGolf, a Korean indoor golf simulator, I expanded my content creation skills by designing publicity posts to enhance their online presence and attract a broader audience. Roles involved:- Create and design social media contents to attract more customers- Serving customers to the golf games These experiences have not only improved my content creation abilities but also enabled me to have a meaningful impact in the digital realm. Overall, my involvement with FriendsGolf equipped me with a diverse skill set that encompasses content creation, social media management, customer service, and design. These experiences have not only enhanced my professional capabilities but also provided me with a comprehensive understanding of the digital landscape and its potential to drive business growth.
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- Seoul Travelogue See detailsOrganic Content - Luckiest Zodiac of 2024 See details
Languages
- ChineseNative speakerWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker
- EnglishNative speakerWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker