Demand & Market Analysis:
Analyze market trends, client activity plans, and regional retail strategies to identify business opportunities in pop-up activations, permanent fixtures, and semi-permanent retail installations across APAC.

Business Development & Revenue Growth:
Drive new business initiatives through strategic client engagement and customized project proposals, generating approximately SGD 500K in incremental sales revenue.

Strategic Planning & Forecasting:
Support annual revenue forecasting with senior management, aligning commercial targets with brand expansion plans and regional market priorities.

Commercial & Financial Management:
Manage project budgets, purchase orders, billing processes, and cost tracking to ensure financial accuracy, margin compliance, and effective investment control.

Quotation & Cost Analysis:
Prepare detailed quotations with clear cost breakdowns, balancing internal profitability requirements with client value expectations.

Project Development & Execution:
Coordinate with design, production, and quality-control teams on technical drawings, 3D renderings, material selection, and sample validation prior to production.

Brand Guideline Implementation:
Translate global brand guidelines into localized APAC executions while maintaining consistency in brand image and retail excellence standards.

Stakeholder & Vendor Coordination:
Liaise with external vendors and internal stakeholders, including logistics and project managers, to ensure quality standards, timelines, and installation requirements are met.

On-Site Implementation & Handover:
Travel regionally to oversee installations and ensure smooth project handovers with consistent brand presentation across all retail touchpoints.

Quotation & Cost Management:

• Prepare quotations with detailed cost analysis, ensuring projects meet internal profit margin requirements while maintaining strong value propositions for clients.

Budget & Financial Tracking:

• Manage project budgets, purchase orders, and billing processes to support accurate cost control and financial reporting.

Stakeholder Coordination:

• Act as the primary liaison between clients, internal creative teams, and external vendors to align expectations and ensure seamless project execution.

Seasonal VM & Campaign Execution:

• Support the adaptation and rollout of seasonal visual merchandising displays, including window installations, product call-outs, and campaign refreshes across multiple retail environments.

On-Site Installation & Quality Control:

• Personally oversee on-site installations to ensure smooth execution, quality control, and successful project handovers, maintaining consistent brand representation.

Vendor & Prop Sourcing:

• Manage sourcing of display props and fabrication vendors in line with brand guidelines, budget parameters, and quality standards.

Project Reporting & Oversight:

• Report to the Creative Director on project status, progress, and quotations, ensuring transparent communication and timely decision-making.

Project Analysis & Planning:

• Review project requirements and brand guidelines to ensure all deliverables align with client expectations and brand standards.

Cross-Functional Coordination:

• Coordinate between clients and internal departments to ensure deadlines are met, requirements are achieved, and projects run smoothly from initiation to completion.

Logistics & Inventory Management:

• Oversee logistics, track inventory, and manage storage billing to support efficient project execution and cost control.

Cost & Resource Management:

• Monitor project budgets and departmental efficiency, balancing client requirements with internal profitability and operational effectiveness.

Documentation & Compliance:

• Prepare official documents for work commencement on sites, ensuring all procedures comply with internal and client standards.

Client Relationship Management:

• Establish and maintain strong rapport with clients to support long-term partnerships and repeat engagements.

Ad Hoc Project Support:

• Handle special projects assigned by the Creative Director, demonstrating flexibility and proactive problem-solving.

VM Planning & Execution Support:
Assist in-store Visual Merchandisers with planning and executing seasonal and campaign retail displays to ensure consistent brand presentation.

Executive Assistance:
Serve as personal assistant to the Head of Visual Merchandising, supporting strategic initiatives, daily operations, and ad hoc projects.

Budget & Resource Management:
Plan and monitor the department’s budget, ensuring optimal resource allocation and alignment with operational priorities.

Store Coordination & Standards:
Coordinate with in-store Visual Merchandisers to maintain store visuals, merchandising standards, and operational efficiency.

Logistics & Inventory Oversight:
Manage logistics, including shipment coordination and tracking, and maintain inventory records and the department calendar to ensure smooth workflow.

Documentation & Meetings:
Take minutes for Head of Department meetings and prepare follow-up documentation as required.

Ad Hoc Project Support:
Support special assignments from the Head of Visual Merchandising with flexibility, proactivity, and attention to detail.