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BIAN CHENDI BIAN CHENDI | Gengen

BIAN CHENDI BIAN CHENDI


Business Analyst | BYD Auto Co., Ltd
Singapore

Summary

SMU Classification: Restricted

Education

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    SINGAPORE MANAGEMENT UNIVERSITY MSc, Applied Finance Aug 2025 - Dec 2026
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    AUSTRALIAN NATIONAL UNIVERSITY MSc, Statistics Jan 2021 - Jan 2023

Experience

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    Business Analyst BYD Auto Co., Ltd Jun 2023 - Mar 2025 • 1 yr 10 mos

    Competitor Technology Analysis: Led market and technological trend research on “Novel Door Opening Systems," and "DM-P System" and completed a competitive analysis to recommend new features such as gesture door control and silent open/close while balancing cost and performance. Product Optimization: Identified non-compliant assembly operations causing signal attenuation and high rework rates in an export vehicle prototype, then coordinated amplifier bracket design optimization, saving > 100K CNY. User Preference Analysis: Identified key factors (positions and shapes) affecting door-handle ergonomics in BYD Seal. Leveraged human-machine simulation and user testing, a 5mm forward adjustment and concave groove were proposed to improve the comfortable threshold opening angle by 3° and user satisfaction by 4%. Database Construction: Built a cross-department mechanical layout database consisting of 6 key modules for multiple vehicle models and integrated it with the Product Lifecycle Management system for efficient data sharing and verification, reducing the average layout output time by 15 hours and development cycles by 20+ days.

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    Strategy Analyst, Intern Meituan Hotels Apr 2022 - Jun 2022 • 3 mos

    Competitor Growth Strategy Analysis: Analyzed user growth strategies of key competitors (Fliggy, Ctrip), identifying Meituan's critical shortcomings, including lack of external traffic channels and premium benefits. Membership Benefits System Adjustment: Evaluated and adjusted the membership system by analyzing user proportions, upgrade rates, and benefits package utilization to re-prioritize benefits and introduce new welcome activities, raising tier upgrade rates by up to 3% and benefits usage by 10%. User Growth Metrics Approximation: Developed a North Star metrics monitoring system (GMV, upgrade rates, and benefit utilization rates) to quantify the effectiveness of our strategies, resulting in a 6% increase in active users.

Skills

  1. R
    Expert
  2. Python
    Expert

Languages

  1. English
    Native speaker
  2. Mandarin
    Native speaker

finance field

Structured Product Analysis Project – Citi Worst-of Autocallable Note  | BIAN CHENDI BIAN CHENDI's Resume | Gengen
Structured Product Analysis Project – Citi Worst-of Autocallable Note
Jan 2026 - Apr 2026
Singapore

·     Analyzed a Citi-issued 12-month USD structured note linked to the worst-performing of Adobe, Meta, and salesforce

·     Assessed payoff mechanics including autocall triggers, 80% barrier protection, 22.25% digital coupon floor, upside participation, and physical settlement.

·     Evaluated product risks and investor suitability, covering worst-of concentration, path dependency, issuer credit

exposure, market downside risk, and liquidity risk.

finance field

Equity Valuation Project – The Kroger Co. (NYSE: KR) | Project Lead | BIAN CHENDI BIAN CHENDI's Resume | Gengen
Equity Valuation Project – The Kroger Co. (NYSE: KR) | Project Lead
Aug 2025 - Dec 2025
Singapore

·     Led a 7-member team to conduct a full equity valuation of Kroger, covering EIC analysis, Porter’s Five Forces, company research, financial forecasting, and investment recommendation.

·     Built 3-year pro-forma financial statements and applied FCFF, FCFE, EV/EBITDA, Forward P/E, DDM, P/BV and NTA valuation methods to estimate intrinsic value.

·     Delivered a BUY recommendation with an FCFF-based target price of US$159.56, supported by scenario analysis and sensitivity tests on revenue growth, beta, risk-free rate, market risk premium, and share count.

·     Evaluated key value drivers including retail media, loyalty analytics, automation, private-label manufacturing, and

capital allocation to assess Kroger’s long-term upside and downside risks.