Developing and executing marketing strategies to drive website traffic and user sign-up growth across digital channels. Producing high-quality content including blogs, videos, social media posts, and EDMs aligned to brand tone and voice. Creating and publishing content across website, LinkedIn, Instagram, and EDM channels covering new features and resume-related topics. Leading cross-industry partnership and KOL cooperation planning, including outreach, negotiation, and campaign coordination.

Built and maintained targeted prospect lists through daily market research to support sales pipeline growth. Planned, created, and scheduled monthly social media content to grow awareness and engagement for virtual training programmes. Designed and executed weekly EDM campaigns using Dreamweaver (HTML/CSS), reaching 60,000+ global subscribers. Secured 20+ international media partnerships, significantly expanding the visibility of virtual training programmes. Managed CRM database and followed up with qualified leads and participants to strengthen conversions and engagement.