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Calvin Fong | Gengen

Calvin Fong

Marketing Executive | Gengen Pte Ltd
Singapore

Summary

I’m a Marketing Executive who enjoys building campaigns that genuinely connect brands with people. My experience spans digital and event marketing, from social media content and EDMs to lead generation and media partnerships. Along the way, I’ve helped secure over 20 global partnerships and grown a mailing list to more than 60,000 contacts—results I’m proud of because they came from understanding both the audience and the brand.

Having studied and worked in the UK, China, and Singapore, I’m comfortable adapting to new environments and collaborating across cultures. I enjoy learning how different teams work and bringing fresh perspectives to every project I’m part of.

I balance creativity with strategy and data, always aiming to deliver campaigns that engage audiences and create long-term value. Curious by nature, I’m continuously sharpening my skills in digital analytics and marketing tools to keep pace with an ever-evolving industry.

Experience

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    Marketing Executive infocus International Apr 2024 - Nov 2025 • 1 yr 8 mos
    Full-time |
    CBD, Singapore
    | Onsite

    • Conducted ongoing market research to build and maintain targeted prospect lists that supported sales growth.

    • Planned, created, and scheduled monthly social media content to increase awareness and engagement for virtual training programs.

    • Designed and executed weekly EDM campaigns using Dreamweaver, reaching a global audience of over 60,000 subscribers.

    • Built and managed 20+ international media partnerships to expand the visibility of virtual training programs.

    • Maintained and updated the CRM database while following up with qualified leads and participants to improve engagement and conversion rates.

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    Sales & Marketing Coordinator Carus Sport & Event Apr 2022 - Feb 2024 • 1 yr 11 mos
    Full-time |
    Sarawak, Malaysia
    | Onsite

    • Delivered integrated social media and EDM campaigns to promote large-scale sporting events and drive audience engagement.

    • Designed and produced both digital and print assets, including merchandise, uniforms, podium backdrops, and on-site branding installations.

    • Created engaging content across captions, graphics, and videos, with live event updates to boost real-time audience interaction.

    • Captured on-site photo and video content, including live streams, for use across digital channels.

    • Managed customer engagement across Facebook, Instagram, and email, ensuring timely responses and positive attendee experiences.

    • Coordinated logistics for staff, volunteers, and equipment, contributing to the smooth execution of large-scale events.

Education

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    Lancaster University Jan 2018 - Jan 2022

Languages

  1. English
    Highly proficient
  2. Chinese
    Native speaker

Skills

  1. Canva
    Experienced
  2. Content Marketing
    Experienced

Certifications

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    Level 7 Certificate in Strategic Management and Leadership Chartered Management Institute (CMI)
    Issued Oct 2022 • No Expiration Date

Work Preferences

Role preference
Casually browsing
Expected job titles
Marketing Executive