5+ years of experience in content strategy, brand communications, and new media operations across Al tech, luxury, and beauty industries, with full-stack capability from strategy to execution. Three years of global nomadic living has built deep understanding of North American and English-speaking audience preferences, platform ecosystems, and cultural context. Passionate about exploring Al tools to build hyper-efficient workflows-enabling one person to operate as a multi-role Al-powered team. Built personal brand 「退休小羊」 from 0 to 20K+ followers, 1M+ impressions, a 2,000-member community, and 200+ paid conversions.
ashley yang
Social Media Strategist | Gusto Collective
Singapore
Summary
Education
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Shanghai University of Engineering Science BA Industrial Design, Industrial Design Sep 2016 - Jun 2020
Experience
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Social Media Strategist Gusto Collective Nov 2024 - Jan 2025 • 3 mos
International creative company; clients include Stella McCartney, Manolo Blahnik, & Other Stories • Produced localised content for Stella McCartney and Manolo Blahnik's China market launch
- Overseas Operations LING AI (Luka AI) Dec 2025 - Present • 4 mos
Chinese Al edtech company; Luka product line has shipped nearly 10 million units across 18 countries • Co-developed North American social media growth strategy-defined brand narrative, content matrix, and cadence • Produced real-time booth, UX, and media content during CES, achieving 100K+ impressions • Built overseas creator partnership pipeline from scratch; 20+ organic contents with zero paid spend • Converted offline exhibition experiences into reusable content assets; documented overseas launch SOP
Skills
- Content StrategyExpert
- Brand CommunicationsExpert
Languages
- EnglishNative speaker
- ChineseNative speaker