Manage 13 concurrent client accounts across diverse industries: international cosmetics with UGC handling (Milktouch), creative tools (Pentel), audio equipment (Audio Technica), bathroom/kitchen supplies (Sim Siang Choon), professional services (dentistry, interior design, construction), and consumer goods Execute full-funnel digital marketing strategies from awareness to conversion across Google Ads and Meta platforms Google SEM: Achieved 6.7% CTR (3.35x industry benchmark) and $1.59 average CPC (65% below industry benchmark) for dental services, generating 369 conversions over 6 months; reduced CPC by 47% through progressive keyword optimisation Google Performance Max: Delivered $0.42 CPC for retail campaigns through precise audience targeting and strategic campaign refinement Meta Ads (Facebook/Instagram): Maintained $3.31-$51.61 CPL range for professional services campaigns, consistently meeting client KPI targets Execute continuous A/B testing, audience refinement, and performance monitoring across all campaigns Social Media Growth & Engagement: Achieved 100% follower growth within 3 months for retail client, exceeding target of 10-20% by 5x Manage UGC (User-Generated Content) campaigns for an international cosmetics brand Develop and execute social media strategies across Facebook, Instagram, and LinkedIn for multiple clients Create engaging content calendars with scheduled posting to drive consistent audience engagement SEO & Content Strategy: Achieved 85% Page 1 Google rankings for a dental client through on-page optimisation and content strategy Delivered 20% top 10 Google rankings for a professional services client through strategic keyword targeting Conduct keyword research, competitive analysis, and search intent mapping using Google Keyword Planner Create SEO-optimised blog content with strategic keyword density and internal linking Campaign Optimization & Analytics: Monitor daily performance metrics (CPC, CTR, CPL, ROAS, impressions, clicks) using Google Analytics (GA4) and Meta Business Suite Implement Google Tag Manager for conversion tracking and audience segmentation Execute A/B testing for ad creative, copy, and landing pages to improve conversion rates Deliver weekly/monthly performance reports with actionable insights and optimisation recommendations Creative & Content Production: Design ad creatives and social media content using Canva for Meta, Google Display, and Performance Max campaigns Write high-converting ad copy for SEM and social media campaigns Develop content calendars and execute scheduled posting across Facebook, Instagram, and LinkedIn Edit video content using CapCut for Reels, Stories, and video ads Client & Influencer Management: Source and negotiate with KOLs and influencers, compiling rate cards and managing partnerships Maintain client relationships through regular communication and performance updates